Built by an operator,
not a vendor.
Rooftop is the operating system Ken Criscione wished existed — designed inside a real F&I desk at Harte INFINITI in Hartford, Connecticut. Built by an operator still running the box, against the constraints of a service drive that opens at 7a.
Ken Criscione · 25-year F&I turnaround specialist
Ken Criscione has been running F&I desks across Connecticut for 25 years. He’s turned around six dealer groups across five OEM brands — with documented mainstream AND luxury turnarounds in the same calendar year. He currently runs F&I at Harte INFINITI in Hartford — still on the desk, still writing deals, still rewriting how dealers buy and sell.
Rooftop is what he wanted his own stack to look like after a decade of buying vendor tools that promised one thing and locked the dealer’s data the other way. He’s building it inside Harte first, then opening it to the 10 founding rooftops.
- 25 years on the F&I desk · mainstream and luxury
- Still running the box — every day
- Turnaround specialist across 6 dealer groups, 5 OEM brands
- Also ran the store · 2 years as GM and partner of a used-car dealership
- Multiple documented mainstream-and-luxury turnarounds in the same year
- Active lender relationships across the top-10 + captives across 5 OEMs
- Fluent in Reynolds, CDK, Dealertrack, RouteOne, Darwin, VinSolutions, vAuto
- FTC Safeguards, reinsurance, and compliance built into every desk he's run
- Trained and mentored F&I teams across mainstream and luxury rooftops
90-second founder video coming soon.
The dealer-tech industry is broken in four predictable ways.
These aren’t hot takes. They’re what every operator says after their second contract renewal.
Vendors lock dealer data
The dealer-tech ecosystem captures every consumer interaction, then sells the dealer back access to their own data — per VIN, per query, per export.
AI is bolted on, not native
More than 80% of dealer-tech vendors slapped "AI" labels on pre-existing rule engines in 2024. Real AI that actually learns from your data is still rare on the lot.
Compliance is an afterthought
FTC CARS Rule, TCPA, state addendum requirements get treated as paperwork in legal’s inbox — not as platform-level constraints enforced at the database.
Per-VIN pricing punishes growth
Every successful month costs the rooftop more. The vendor wins when you scale. The operator gets the bill.
Four constraints we won’t break.
One operating system, four modules
AutoCurb, AutoLabels, AutoFilm, AutoFrame — one login, one schema, one contract.
Dealer owns the data
Exportable, deletable, never trained on. The dealership is the controller; Rooftop is the processor.
Compliance enforced at the database
TCPA consent, CARS Rule disclosures, and state addendums are schema-level rules — not modal popups.
Per rooftop, not per VIN
Flat, predictable monthly pricing. Sell more, pay the same. We win when you keep us, not when you scale.
Four modules. One operating system.
Built in order of operator pain. Shipped when they pass our own rooftops’ smell test.
- LiveAutoCurbDirect-from-consumer acquisition.
- In dealer pilotsAutoLabelsCompliant addendum & sticker generation.
- Q2 pilotAutoFilmWalk-around video at speed, with audit trail.
- Q3 pilotAutoFrameLot-camera intelligence — the rooftop’s eyes.
Pilot one rooftop free. We’ll set it up in 48 hours.
No PO, no IT ticket. We stand it up on your domain, connect your DMS, and walk your team through day one.