Resources
Everything your evaluation needs, including the gaps.
Nothing here is behind a form. Where a document has not been written, the card says so instead of saying “coming soon” — a promise with no date is just a nicer way of not answering.
The one number on this page
~$2,000 saved per direct unit vs. auction.
It is a model, not a measurement, and it is labelled as one everywhere it appears. Put your own store’s assumptions into the ROI model and see what the arithmetic says for you.
Rooftop estimate — modeled, not measured
~$2,000 saved per direct unit vs. auction.
Source: Rooftop acquisition cost model — Rooftop, Inc., July 2026.
Read it as: Modeled, not measured. The founding pilot is measuring the actual figure now.
For the GM
Run the numbers, then run the evaluation.
What a general manager needs to make a decision in a thirty-minute meeting.
The ROI model
Adjust the assumptions for your store and see what the arithmetic actually says. The model is shown, not hidden behind a lead form.
Open the model
How the 60-Day Proof of Value works
The baseline, the agreed success metrics, the two formal reviews, and the decision at day sixty. Entry criteria included, so you know before you apply whether your store qualifies.
Apply for a 60-Day Proof of Value
What is in the agreement
Per-rooftop pricing, term, exit, and data ownership, in the published terms rather than in a summary of them.
Read the terms
- Not written
One-page ROI summary (PDF)
Not written. The interactive model above is the only version that exists, and it is the more honest one — a PDF freezes assumptions that ought to be yours.
Does not exist yet
For compliance and legal
Audit-ready documentation.
The agreements as published, plus the regulatory framing Rooftop is designed against.
Data Processing Agreement
The dealership is the controller and Rooftop is the processor. Sub-processors, retention, and breach terms are inside.
Read the DPA
Privacy Policy
What is collected, how it is used, and the choices a dealership and a consumer have.
Read the policy
Terms of Service
Acceptable use, availability commitments, indemnification, and limits of liability.
Read the terms
- Not written
Disclosure and consent brief
Not written. Rooftop anchors to FTC Act Section 5 and state disclosure and add-on statutes; the FTC CARS Rule was vacated by the Fifth Circuit in January 2025 and never took effect, so nothing here is built against it.
Does not exist yet
- Not written
Messaging consent framework
Not written. What exists in the product today: messaging consent is captured against the version of the language shown and retained with the record, across all 3 applications.
Does not exist yet
For IT and security
Architecture and posture.
Published in full rather than gated. It includes the controls that do not exist yet, which is the part a review actually needs.
Sub-processor list
Every vendor in the path, what it can see, where it processes, and a link to its own security documentation. Built by auditing the code rather than by restating a legal page.
See the list
SOC 2 status
Type I is in progress with no report issued and no committed completion date. Type II has not started. Rooftop holds no completed attestation today, and says so.
Read the posture
Security architecture
Tenant isolation, encryption, access control, retention, and incident handling — including the controls that are inherited from providers rather than operated by Rooftop.
Read the architecture
Data residency
Persistent storage is in United States regions. The edge network is global, and the difference is spelled out rather than glossed.
Read the detail
Live service health
A real request against the backend on every page load, plus availability stated as three separate things: operational target, contractual SLA, and historical uptime.
Check status
For press and analysts
Newsroom.
Fact sheet, boilerplate at three lengths, founder biography, and a direct contact.
Press kit
Published, including the parts most companies leave out: one deployment, disclosed as the founder's own store, and no published performance result.
Open the press kit
Founder letter
Why an operator on the desk built software instead of buying it.
Read the letter
- Not written
Product walkthrough video
Not recorded. When it is, it will be filmed at Harte INFINITI — the one store running Rooftop — and it will say so on screen. No date is published because none has been committed to.
Does not exist yet
Don’t see what your team needs?
Email ken@ken.cc. If it exists internally it comes back the same day. If it does not exist, the answer will be that it does not exist.