Vehicle media, orchestrated against the VIN.
Walkarounds and service inspections filmed for the specific vehicle in stock, marked to the moments that matter, reviewed before release, and ready to send from a dealer-branded page.
AutoFilm replaces the generic walkaround video and standalone video-MPI tools. Recordings attach to the vehicle record rather than to a phone, findings carry their own timestamps, and the customer’s answer comes back to the same record the video came from.
Read this first: AutoFilm’s status is Pilot. Operating under a limited early-access agreement. Not generally available. It cannot be purchased today, and RooftopOS publishes no engagement figure, customer outcome or case study for it.
Service and inspection
The inspection is shown, not summarised.
A technician films what they found while the vehicle is still on the lift, and each finding carries its own marker into the recording — so a customer reaches the part of the video that concerns them rather than scrubbing the whole of it.
The customer’s answer
The customer answers where the evidence lives.
Approve, question, or decline from the same dealer-branded page the customer is already viewing. The decision returns to the vehicle record with the original inspection evidence still attached.
The workflow
One media rail across sales and service.
The same six moves whether the person holding the phone is on the sales floor or under a lift, so the customer experience does not change shape between the two departments. Each step is something the application organises — none of them is a claim about how an audience responds.
- 01
Media orchestration
A salesperson films a walkaround, or a technician films an inspection, on the phone already in their hand. The recording attaches to the VIN and to the person who made it, rather than living in a messaging thread on somebody's device.
- 02
Inventory-specific storytelling
The vehicle in stock is the subject: its condition, its equipment, the things a shopper asked about. What gets filmed is driven by the vehicle record rather than by a generic script reused across the lot.
- 03
Key vehicle moments
Chapters and markers point at the parts that matter — a finding under the lift, the equipment on the dash, the drive itself — so a customer reaches the relevant thirty seconds instead of scrubbing a long recording.
- 04
Review and approval
A recording can be held for a manager to watch before it reaches a customer. The release is recorded with the person and the time, and the same structure carries the customer's own approve, question or decline back onto the record.
- 05
Distribution readiness
Released media publishes to a dealer-branded page reachable by message or email — no app to install, no login to remember — with the actions a customer can take attached to the page itself.
- 06
Shared-record inputs
Recordings, findings, approvals and declines are written onto the Shared Vehicle Record so work a customer passed on can be raised again later with the original evidence still attached to it.
Product status
What this status means before a store plans around it.
- No engagement, watch-through, approval, decline, response-time or revenue figure is published for AutoFilm anywhere on this site, and no customer outcome is claimed. Nothing has been measured, reviewed and authorized for publication.
- There is no AutoFilm case study. A written-up result needs a store, a measurement window, an agreed method and written authorization to publish, and none of those exists yet.
There is no pilot cohort to describe
A sentence beginning “pilot dealerships typically” would be describing a group that does not exist. The one deployment RooftopOS names is an AutoCurb deployment with its founding design partner.
The founding design partnerWhat early access actually means
- What is working
- Capture against the VIN, chaptered key moments, the review-and-release step, the dealer-branded customer page, and the customer's approve, question or decline coming back onto the vehicle record.
- What is still being built
- Automatic hand-offs to the other applications, set out with their status in the Shared Vehicle Record section below. Today a person moves that context.
- What is not offered
- A published rate, an order form, a service-level commitment, or a claim about what video will do to any dealership's numbers. Early-access terms are written down with each participating store instead.
Shared Vehicle Record
AutoFilm is where first-hand evidence enters the record.
RooftopOS is the platform; AutoFilm is one of the applications running on it. It captures what someone actually saw on the vehicle, and reads back what the other applications already know about the same VIN.
Contributes to the record
- Inspection evidence
- Customer engagement
- Service decisions
- Vehicle-condition observations
- Sales & service video activity
Reads back from the record
- VIN & equipment context
- Warranty & Passport history
- Prior service recommendations
- Vehicle-value context
- Customer ownership history
In DevelopmentBoth directions are being built alongside the pilot. Inspection evidence arriving automatically inside an AutoCurb appraisal, and completed repairs landing in the AutoLabels Vehicle Passport, do not happen on their own today.
Security and permissions
Video is customer data, handled as such.
- Recordings, transcripts and customer decisions are dealership data. Who may film, who may publish a video to a customer, and who may read activity reporting are separate roles enforced where the data lives rather than in the interface.
- Customer-facing links are dealer-branded, and messaging consent is captured and retained against the version of the language the customer was shown.
Existing systems
The three connections an AutoFilm pilot relies on.
Integrations are a platform concern and the full matrix lives on the platform page, with every category and its real status. These three are the ones AutoFilm depends on, and each carries the same status it carries there.
Dealer website
LiveReleased media publishes to a dealer-branded page on the store's own domain — no app to install and no login to remember.
SMS and email
LiveHow that page reaches the customer, under the consent recorded with it.
Identity and user management
LiveThe roles that decide who may film, who may release, and who may read reporting.
Pricing and next step
No rate is published while AutoFilm is in pilot.
Operating under a limited early-access agreement. The AutoFilm application is not generally available and cannot be purchased today.
Pilot terms
PilotAutoFilm is in pilot and cannot be bought today. Terms are agreed in writing with each pilot dealership.
See how the applications are priced- Personalized sales video and inventory walkarounds
- Technician video multi-point inspection with timestamped findings
- Customer approvals and declined-service tracking
- Video attached to the vehicle record, not to a person's phone
The rest of the platform
- AutoCurbLive
Acquire vehicles directly and manage every step through check request.
Read about AutoCurb - AutoLabelsLive
Turn inventory data into verified, customer-facing vehicle experiences.
Read about AutoLabels