Turn every video into the customer’s next decision.
Personalized sales video and a marked-up service multi-point inspection — with an action attached to every view.
AutoFilm replaces the generic walkaround video and standalone video-MPI tools. Walkarounds and inspections are captured against the VIN, marked to the exact finding, and delivered on a branded page where the customer can approve, decline, book or raise a trade.
Read this first: AutoFilm is in pilot, not Live. Operating with selected dealerships. It is not generally available and cannot be purchased today.
AutoFilm · Sales
RAV4 walkaround and test drive
2021 Toyota RAV4 XLE AWD · 2T3P1RFV5MC164821
Exterior condition and factory equipment, filmed against the specific vehicle in stock rather than a stock photo set.
Viewer engagement
Rooftop publishes no engagement figures. AutoFilm is in pilot, and nothing has been measured, reviewed and authorized for publication.
- Watched
- [KEN: supply a measured watch-through figure]
- Key moments viewed
- [KEN: supply a measured key-moment figure]
- Last watched
- [KEN: supply an authorized pilot example]
Actions on the page
- Book Test Drive
- Value My Trade
The decision happens inside the video page rather than in a follow-up call about it.
AutoFilm · Service
Multi-point inspection — recommended work
2021 Toyota RAV4 XLE AWD · 2T3P1RFV5MC164821
Findings
Front brakes
video marker 04:12Timestamped MPI. Front pads flagged at 3mm.
Cabin air filter
Filmed at the housing beside a clean replacement, so the customer compares the two rather than reading a line item.
Rear tires
Tread shown against the gauge on camera, with the reading legible in frame and the finding attached to the vehicle record.
The customer’s decision
Each recommendation is answered from the same page the customer is already watching, on their own phone, without an app or a login.
- Approve
- Ask a Question
- Decline
Declined work stays on the record and is re-asked at the next visit.
The workflow
One video rail across sales and service.
The same six moves whether the person holding the phone is on the sales floor or under a lift, so the customer experience does not change shape between the two departments.
- 01
Record
A salesperson films a walkaround, or a technician films an inspection, on the phone already in their hand. The recording attaches to the VIN, not to a messaging thread.
- 02
Send
The video goes to the customer on a dealer-branded page by message or email. No app to install and no login to remember.
- 03
Watch
Chapters and markers take the customer straight to the part that concerns them instead of asking them to hunt through a single long recording.
- 04
Act
The customer approves, asks a question, declines, books a test drive or raises a trade from the same page they are already watching.
- 05
Attribute
Every recording, finding and decision carries the person who created it and the VIN it belongs to, so activity is visible by person and by department.
- 06
Retain
Approvals, declines and the footage behind them stay on the vehicle record, so work a customer passed on can be raised again with the original evidence attached.
Product status
AutoFilm is in pilot. It is not Live.
- AutoFilm is not Live. It is in pilot, is not generally available, and cannot be purchased today.
- Rooftop names exactly one deployment — Harte INFINITI, the founder's own store and a disclosed design partner. There is no pilot cohort, and no statement on this site describes what pilot dealerships typically experience.
- No rate is published while the application is in pilot. Early-access terms are agreed with each pilot dealership in writing.
- AutoFilm's contribution to the Shared Vehicle Record is being built alongside the pilot. Inspection evidence flowing automatically into an AutoCurb appraisal, or completed repairs flowing into the AutoLabels Vehicle Passport, is In Development.
- No engagement, approval, decline or revenue figure is published for AutoFilm anywhere on this site. Nothing has been measured, reviewed and authorized for publication.
One deployment, disclosed
Harte INFINITI in Hartford, Connecticut is the only deployment Rooftop names, and it is the store where Rooftop’s founder works. It is a disclosed design partner, not an arms-length reference. Any sentence beginning “pilot dealers typically” would be describing a group that does not exist.
Read the Harte INFINITI story[KEN: supply the AutoFilm pilot scope — which store or stores, which departments, and the date the pilot started. The site currently documents AutoCurb as the application in production at Harte INFINITI.]
[KEN: supply the pilot measurements — videos sent, watch-through, recommendations approved and declined — with the store, the window and the method, before any figure appears on this page or in the Viewer engagement card.]
[KEN: confirm the early-access commercial terms a pilot dealership signs, since no rate is published while the application is in pilot.]
Shared Vehicle Record
AutoFilm is where first-hand evidence enters the record.
Rooftop is the platform; AutoFilm is one of the applications running on it. It captures what someone actually saw on the vehicle, and reads back what the other applications already know about the same VIN.
Contributes to the record
- Inspection evidence
- Customer engagement
- Service decisions
- Vehicle-condition observations
- Sales & service video activity
Reads back from the record
- VIN & equipment context
- Warranty & Passport history
- Prior service recommendations
- Vehicle-value context
- Customer ownership history
In DevelopmentBoth directions are being built alongside the pilot. Inspection evidence arriving automatically inside an AutoCurb appraisal, and completed repairs landing in the AutoLabels Vehicle Passport, do not happen on their own today.
Security and permissions
Video is customer data, handled as such.
- Recordings, transcripts and customer decisions are dealership data. Who may film, who may publish a video to a customer, and who may read activity reporting are separate roles enforced where the data lives rather than in the interface.
- Customer-facing links are dealer-branded, and messaging consent is captured and retained against the version of the language the customer was shown.
- Media storage, encryption, sub-processors, residency and breach notification are documented once, in one place, rather than restated beside product copy.
Existing systems
Listed by category, each with its real status.
These are platform-level integrations. An AutoFilm pilot inherits them at whatever status they carry below — nothing is listed as connected because Rooftop intends to connect it.
| Category | What connects | Status |
|---|---|---|
| Inventory feeds | Inbound inventory ingestion with nightly sync and per-VIN re-check. | Live |
| Dealer website | Dealer-branded surfaces on the store's own domain; Passport embeds on the VDP. | Live |
| Valuation providers | Pluggable valuation layer — the dealership's own book runs alongside or instead of a third-party source. | Live |
| SMS and email | Customer messaging with versioned consent captured and retained per interaction. | Live |
| Document storage and export | Per-VIN document history, exportable on request. | Live |
| Identity and user management | Roles and permissions enforced at the database layer, not the interface. | Live |
| Reporting and export | Operational reporting across applications, with CSV export. | Pilot |
| DMS | Export and accounting handoff available today. Real-time write-back via webhooks is being built. | In Development |
| CRM | Structured hand-off of customer and vehicle events into the store's CRM. | In Development |
| Public API and webhooks | Documented API surface for dealer groups and technology partners. | Planned |
Pricing and next step
No rate is published while AutoFilm is in pilot.
Operating with selected dealerships. The AutoFilm application is not generally available and cannot be purchased today.
Early-access pricing
PilotNo rate is published while the AutoFilm application is in pilot. Publishing a monthly figure would price a product that is still changing and imply an order form that does not exist. Early-access terms are agreed with each pilot dealership in writing.
See how the applications are priced- Personalized sales video and inventory walkarounds
- Technician video multi-point inspection with timestamped findings
- Customer approvals and declined-service tracking
- Video attached to the vehicle record, not to a person's phone
The rest of the platform
- AutoCurbLive
Acquire vehicles directly and manage every step through check request.
Read about AutoCurb - AutoLabelsLive
Turn inventory data into verified, customer-facing vehicle experiences.
Read about AutoLabels