Newsroom
Press kit.
Fact sheet, boilerplate at two lengths, current product status, founder biography, brand assets and a media-contact form that reaches a person. Everything below is written to be accurate in print.
At a glance
The fact sheet.
- Company
- RooftopOS
- Founder
- Ken Criscione
- Applications
- AutoCurb · AutoLabels · AutoFilm
- Deployment
- Initial deployment with one founding design partner
- Business model
- RooftopOS is sold as a per-rooftop software subscription configured to the applications, integrations, and implementation scope selected.
No customer count and no performance result are published, because none has been measured, reviewed and authorised. When one is, it will appear with its measurement window and methodology attached. The founding design partnership is set out on the customers page.
Boilerplate
Copy-paste descriptions.
Two lengths. Use whichever fits the column. Both are approved for publication as written.
Short47 words
RooftopOS is a dealership software platform built by a working F&I operator. Three applications run on it and share one vehicle record: AutoCurb for vehicle acquisition, AutoLabels for vehicle identity and merchandising, and AutoFilm for sales and service video. RooftopOS is priced per rooftop, not per vehicle.
Medium98 words
RooftopOS is a dealership software platform founded by Ken Criscione, an automotive finance operator who still runs an F&I desk in Connecticut, inside the dealership that is RooftopOS's founding design partner. Three applications run on the platform and share a single vehicle record: AutoCurb acquires vehicles directly from consumers across the website, the service lane and the showroom desk; AutoLabels turns inventory data into verified, customer-facing vehicle disclosures; AutoFilm turns sales and service video into a decision a customer can act on. Pricing is per rooftop, not per vehicle, and the dealership owns the records the platform creates.
How dealerships evaluate it
Structured 60-Day Proof of Value.
A scoped sixty-day evaluation on one rooftop, with a measured baseline at the start, success metrics agreed in writing before go-live, two formal reviews, and a deployment decision at the end.
- One rooftop.
- Commercial terms for the evaluation period are set in the scoping conversation and confirmed in writing before it starts.
- Nothing converts automatically. Deployment starts when you sign an order form.
- Your data is yours throughout, and is exported on request at any point, including after the evaluation ends.
Please describe it as an evaluation rather than a free trial — the full structure is published, including the entry criteria and the review schedule.
Product status
What is available, and what is not.
Please report an application by the status below rather than by the page it appears on. These resolve from the same source every other page on this site reads, and the status page is authoritative if this kit and it ever disagree.
- AutoCurbLive
Operating in production.
- AutoLabelsLive
Operating in production.
- AutoFilmPilot
Operating under a limited early-access agreement. Not generally available.
Founder
Ken Criscione
Founder, RooftopOS
A print-resolution version of this portrait is available from the media contact below. RooftopOS publishes no photograph of a dealership: it does not own one, and the store it works inside has not authorised its premises, its signage or its inventory to be used in a press image.
Ken Criscione is the founder of RooftopOS, an automotive retail operator with more than two decades of dealership experience. He runs F&I in Hartford, Connecticut, at the dealership RooftopOS is developed inside — its founding design partner. The store is named, and the relationship set out in full, on the customers page.
Career, in his own account
- Twenty-five years in automotive retail
- Finance manager and finance director on the F&I desk
- Two years as general manager and partner of a used-car dealership
- Franchised mainstream, franchised luxury, and independent used-car stores
- Operating experience in dealership retail rather than at a technology vendor
Those five lines are the founder’s description of his own career, offered as that and not as a record RooftopOS can produce a document for. Named employers, dated roles and performance claims are published only alongside something a reporter can verify them against, so nothing here should be reported as a documented result — and nothing above is a statement about RooftopOS’s integrations, certifications or partnerships.
Brand assets
Logos, marks, palette.
The asset package is not published for download yet. Rather than show four buttons that do nothing, here is what exists — ask for it and an operator replies within one business day, the same commitment made on the contact page.
RooftopOS wordmark
For press, decks, and partner pages. Dark and light variants.
On request
RooftopOS mark
Standalone logo and favicon. Dark and light variants. Preserve the aspect ratio and keep at least one roof-stroke width of clear space around the lockup.
On request
Color palette
Signal Lime (#B7E34A) as the action color and Deep Navy (#07111F) as the canvas, plus one identity color per application. Hex values, with the oklch equivalents used in the stylesheet.
On request
There are no separate logo files for AutoCurb, AutoLabels, AutoFilm. The application names are set as type rather than drawn as marks, so in print set them in plain text with the internal capital shown here — there is no artwork to reproduce and none is withheld.
Coverage
Press and mentions.
Published coverage of RooftopOS is listed here as it appears.
If you cover dealer technology, the media contact below goes straight to the people building the product.
Media contact
Talk to the people building it.
Media inquiries are handled directly by the RooftopOS founding team. The media-contact form routes to a person and is answered within one business day, which is the same commitment made on the contact page.