The fact sheet.
- Founded
- 2024
- HQ
- Oxford, CT · Northeast market
- Founder & CEO
- Ken Criscione
- Parent company
- Rooftop, Inc.
- Products
- Rooftop OS · AutoCurb · AutoLabels · AutoFilm · AutoFrame
- Funding
- Self-funded — active F&I director, Northeast dealer market
Copy-paste descriptions.
Three lengths. Use whichever fits your column.
50 words
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50 words
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Rooftop powers the dealer-branded trade-in experience that lives on dealers' own websites and doubles as a standalone off-street purchase landing page. Founded in 2024 by Ken Criscione — a 25-year F&I operator still running the desk at Harte INFINITI — Rooftop ships AutoCurb: one product, two lanes, rooftop-priced.
100 words
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100 words
Click to expand · copy with the button.
Rooftop is the operating system for franchised and independent automotive dealerships, built around the trade-in moment dealers are losing today. Founded in 2024 by Ken Criscione, a 25-year F&I operator still running the desk at Harte INFINITI in Hartford, Connecticut, Rooftop ships AutoCurb — a dealer-branded trade-in tool that lives on the dealer's existing website with a firm cash offer that holds at delivery, and doubles as a standalone off-street purchase landing page for Facebook, billboards, and email campaigns. One product. Two lanes. Rooftop-priced, not per-VIN. Self-funded.
200 words
Click to expand · copy with the button.
200 words
Click to expand · copy with the button.
Rooftop is the operating system for franchised and independent automotive dealerships, built around the trade-in moment dealers are losing today. Founded in 2024 by Ken Criscione — a 25-year Northeast F&I turnaround specialist who has documented mainstream and luxury PVR turnarounds in the same calendar year and still runs F&I at Harte INFINITI in Hartford, Connecticut — Rooftop ships AutoCurb, one product with two lanes. Lane 1 is a dealer-branded trade-in tool that lives on the dealer's existing website with a firm cash offer that holds at delivery, plugged into the service drive and the desk. Lane 2 is the same engine as a standalone off-street purchase landing page for Facebook ads, billboards, and email campaigns. The product was built and tested first inside Criscione's own F&I desk. Rooftop is priced per rooftop, not per VIN; a dealer pays the same whether they sell 50 or 500 vehicles a month. Delivered as software-as-a-service, hosted on US infrastructure, with a 60-day pilot, month-to-month billing after, and no cancellation penalty. The thesis: dealer-tech vendors stopped serving dealers a decade ago, and the operators on the desk every day are best positioned to fix it.
Ken Criscione
Founder, Rooftop · Finance Manager, Harte INFINITI
Finance Director · F&I Director · GM · Automotive Turnaround Specialist · 25+ years
Kenneth S. Criscione (“Ken”) is the founder of Rooftop, Inc. and a 25-year Northeast F&I turnaround specialist. He currently runs F&I at Harte INFINITI in Hartford, Connecticut — still on the desk every day, still writing deals.
Across his career he has turned around backend gross at six dealer groups and five OEM brands — with documented mainstream AND luxury turnarounds in the same calendar year. He’s building Rooftop inside his own F&I desk first, then opening it to the founding rooftops.
- · 25 years on the F&I desk · mainstream and luxury
- · Still running the box — every day
- · Turnaround specialist across 6 dealer groups, 5 OEM brands
- · Multiple mainstream and luxury turnarounds in the same year
- · Also ran the store · 2 years as GM & partner of a used-car dealership
- · Trained and mentored F&I teams across mainstream and luxury rooftops
- · Active lender relationships across the top-10 + captives across 5 OEMs
- · Fluent in Reynolds, CDK, Dealertrack, RouteOne, Darwin, VinSolutions, vAuto
Logos, marks, palette.
Use the wordmark for press, the mark for app icons, the module logos for partner integrations.
Rooftop wordmark
SVG, dark + light variants. Use on press releases, slide decks, and partner pages.
Rooftop mark
Standalone logo / favicon, SVG. Dark + light variants. Minimum size 24px.
Module logos
AutoCurb, AutoLabels, AutoFilm, AutoFrame — each as SVG with dark + light variants.
Color palette
Brand lime (oklch hue ~124, ramp 50–900) and cobalt accent2 (hue 250). Hex codes in the file.
Press & mentions.
No coverage yet — we're early.
If you write about dealer-tech, drop a line.
Talk to Ken directly.
We typically respond to journalist inquiries within 4 business hours. No PR firm, no gatekeeper.