Calculate your Rooftop ROI.
Plug in your numbers. See first-direct-unit payback, Year-1 ROI, and the vendor stack you'll replace.
How much would Rooftop save your store?
Plug in your numbers. We'll do the math.
Share of used inventory sourced direct vs. auction
vAuto, KBB ICO, TradePending, sourcing fees, etc.
Acquisition savings + replaced vendor stack, minus Rooftop subscription.
How we computed this.
No marketing fog. Every number above is derived from the inputs you set, on these assumptions:
Acquisition savings (~$2,000 / direct unit)
Conservative blended estimate of auction fees, transport, recon variance, and reconditioning surprises a direct-from-consumer unit avoids. Real numbers per store vary by lane and segment.
Vendor stack replacement
We assume Rooftop replaces stitched valuation, ICO, sourcing, and trade-in tools that typically total $2,400-$3,800 / rooftop / month. Adjust the current-spend slider to match your invoices.
Adoption %
Share of your monthly used acquisitions that come in direct rather than auction. Pilot rooftops typically ramp from sub-10% to 25-40% in the first 90 days.
Rooftop tier ($1,499 / rooftop / month)
Pilot is free for 60 days. After that, month-to-month, cancel anytime, no termination fee, no minimum term.
Payback period
Monthly Rooftop cost divided by total monthly savings (acquisition + stack replacement), expressed in days. Most pilots hit payback inside the first month.
See it on your store, not in a spreadsheet.
Custom-branded, on your domain, live in 48 hours. Pilot is free for 60 days — or we walk.